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Recipient
Cereals Canada Inc.Department
Agriculture and Agri-Food CanadaAmount
$3.5M
Province
MBType
Contribution
Agreement Number
235-2021-2022-Q2-00038
Purpose
The objective of this project is to strengthen the Canada Brand for wheat by understanding customers' needs and expectations and promoting Canadian quality; providing customer support to facilitate customer awareness of the functionality, quality and safety of Canadian wheat; linking value chain partners so that Canadian wheat quality meets the requirements of the customers; and ensuring that market access issues are handled proactively.
Cereals Canada Inc. × Agriculture and Agri-Food Canada
8 grants totalling $29.2M
AgriMarketing Program: National Industry Association
185 grants totalling $195.0M
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