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Purpose
An empirical investigation of digital goods consumption and its impact on word-of-mouth marketing
Ma, Yu (McGill University)|Ma, Yu (Université McGill) × Social Sciences and Humanities Research Council of Canada
1 grants totalling $66.2K
Insight Grants
257 grants totalling $36.3M
Related Grants
| Recipient | Amount | Program |
|---|---|---|
| Martindale, Andrew (The University of British Columbia) | $392.5K | Insight Grants |
| Dupont, Benoit J. (Université de Montréal) | $385.5K | Insight Grants |
| Desmarais, Chantal (Université Laval) | $374.6K | Insight Grants |
| Zazkis, Rina (Simon Fraser University) | $374.4K | Insight Grants |
| Gendron, Corinne (Université du Québec à Montréal ) | $359.7K | Insight Grants |