Department
Agriculture and Agri-Food CanadaAmount
$495.0K
Program
AgriMarketing ProgramProvince
ONType
Contribution
Agreement Number
235-2026-2027-00034
Purpose
The project aims to grow exports of Canadian wild blueberries by increasing consumer and trade awareness of their health benefits, strengthening Canada Brand visibility, and expanding market share in priority international markets (Taiwan, South Korea and USA) while reinforcing the domestic market (Canada). Activities include implementing international and domestic public relations campaigns, influencer and media engagement, developing branded materials, surveys, and digital/print advertising.
Wild Blueberry Association of North America (Canada) Inc × Agriculture and Agri-Food Canada
2 grants totalling $897.8K
AgriMarketing Program
133 grants totalling $197.0M
Related Grants
| Recipient | Amount | Program |
|---|---|---|
| Canadian Beef Cattle Research, Market Development and Promotion Agency | $6.9M | AgriMarketing Program |
| Canadian Beef Cattle Research, Market Development and Promotion Agency | $6.9M | AgriMarketing Program |
| Cereals Canada Inc. | $6.7M | AgriMarketing Program |
| Cereals Canada Inc. | $6.7M | AgriMarketing Program |
| Cereals Canada Inc. | $6.7M | AgriMarketing Program |