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Atlas · Grant RecordFederal grant

Canadian Pacific Kazunoko Association

Agriculture and Agri-Food Canada — Agri-Marketing Program — $660,000

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Amount

$660.0K

Province

BC

Type

Contribution

Agreement Number

235-2023-2024-Q3-041

Purpose

This project aims to preserve the premium price of kazunoko (herring roe) in the Japanese market and includes a co-branding partnership strategy, sampling sales and consumer advertising. In addition, the project includes attendance at trade shows showcasing Canadian herring roe.

Canadian Pacific Kazunoko Association × Agriculture and Agri-Food Canada

7 grants totalling $4.0M

Agri-Marketing Program

6 grants totalling $1.8M

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