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Department
Agriculture and Agri-Food CanadaAmount
$660.0K
Program
Agri-Marketing ProgramProvince
BCType
C
Agreement Number
AMP-PAM-1158
Purpose
This project aims to preserve the premium price of kazunoko (herring roe) in the Japanese market and includes a co-branding partnership strategy, sampling sales and consumer advertising. In addition, the project includes attendance at trade shows showcasing Canadian herring roe.
Canadian Pacific Kazunoko Association × Agriculture and Agri-Food Canada
6 grants totalling $3.6M
Agri-Marketing Program
6 grants totalling $1.8M
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