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Recipient
Cereals CanadaDepartment
Agriculture and Agri-Food CanadaAmount
$874.4K
Province
MBType
C
Agreement Number
CAP-AMPN-030
Purpose
The objective of this project is to secure global markets for cereals by strengthening the Canada Brand for wheat through understanding of customers’ expectations; ensuring customers know and understand the functionality of Canadian wheat; ensuring that Canadian wheat quality meets the requirements of the customers; and that market access issues are handled proactively, promptly and effectively. In addition, untapped market potential for non-branded classes will be explored.
Cereals Canada × Agriculture and Agri-Food Canada
5 grants totalling $4.2M
AgriMarketing Program: National Industry Association Component
56 grants totalling $71.1M
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