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Recipient
Cereals CanadaDepartment
Agriculture and Agri-Food CanadaAmount
$894.3K
Province
MBType
Contribution
Agreement Number
235-2019-2020-Q1-00008
Purpose
The objective of this project aims to secure global markets for cereals by strengthening the Canada Brand for wheat through understanding of customers’ expectations. In addition, untapped market potential for non-branded classes will be explored.
Cereals Canada × Agriculture and Agri-Food Canada
5 grants totalling $3.8M
AgriMarketing Program: National Industry Association
185 grants totalling $195.0M
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