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Department
Agriculture and Agri-Food CanadaAmount
$236.5K
Program
AgriMarketing ProgramProvince
ONType
Contribution
Agreement Number
235-2025-2026-Q4-00054
Purpose
This project aims to maintain and expand the consumption of fresh Canadian mushrooms in Canada and the United States through retail sampling, influencer engagement, consumer education, and digital marketing campaigns. Activities include national in-store sampling events, dietician and culinary education, recipe and media content development, social media and digital advertising, and collaborative marketing with North American partners.
Canadian Mushroom Growers' Association × Agriculture and Agri-Food Canada
6 grants totalling $1.5M
AgriMarketing Program
103 grants totalling $169.3M
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