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Purpose
The objective of this project is to strengthen the Canada Brand for wheat by understanding customers' needs and expectations and promoting Canadian quality; providing customer support to facilitate customer awareness of the functionality, quality and safety of Canadian wheat; linking value chain partners so that Canadian wheat quality meets the requirements of the customers; and ensuring that market access issues are handled proactively.
Canadian International Grains Institute (Cigi) × Agriculture and Agri-Food Canada
2 grants totalling $7.0M
AgriMarketing Program: National Industry Association
185 grants totalling $187.5M
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