Moose Hide Campaign Development Society

Purpose

Through this 21-month project, Moose Hide Campaign Development Society will scale a Calling on men and boys and sharing traditional medicine promising practice to strengthen the GBV sector. The project will be scaled to three new regions: Ontario, Quebec and Nunavut, and Atlantic. It will address the need to reach a large number of people within key institutions in order to effectively change the attitudes and behaviors that lead to GBV. To do so, the project will engage men and boys, share traditional Indigenous medicine, cultural teachings, and experiences, and then apply an Indigenous impact measurement framework to assess the overall effectiveness and reach of the project. The Moose Hide Campaign Development Society will engage many institutional partners and publish the impacts of these collaborations to share information on the promising practice with others so that they may replicate it or expand it.