Caddle Inc.

Purpose

This project takes the current Caddle process for custom audience development, which is mostly done by humans, and proposes building incremental technology that is designed to expedite campaign planning, and drive clarity between brands and agencies regarding targeting and brand preferences. Since launch in December 2015, Caddle has partnered with marketing departments and agencies across Canada to conduct consumer research studies, distribute digital coupons, and collect high-value consumer data. Caddle has processed over 350,000 receipts and issued more than $500,000 in cash back to users – a key part of our growth plan is to not just extract more information from receipts to increase revenues from custom consumer audience building.