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Recipient
A Parent Media Co. Inc.Department
National Research Council CanadaAmount
$740.0K
Province
ABType
Contribution
Agreement Number
172-2021-2022-Q1-974782
Purpose
The creation and refinement of a proprietary advertising platform that takes a “digital fingerprint” of advertisement creative, subjects it to human review and tracks the same digital ad creative "fingerprint" as it flows through the advertisement channels.
A Parent Media Co. Inc. × National Research Council Canada
6 grants totalling $4.7M
Industrial Research Assistance Program – Contributions to Firms
1,000 grants totalling $122.3M
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