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Recipient
OCAD U CODepartment
National Research Council CanadaAmount
$53.5K
Province
ONType
C
Agreement Number
973913
Purpose
OCAD U CO offers IRAP clients an eight-week participatory research workshop to learn how to foster empathy with customers, uncover customer needs, and develop impactful value propositions that align with customer motivations and behaviours. These services support IRAP’s mission to increase innovative capacity within clients and to offer innovation services to SMEs in Canada.
OCAD U CO × National Research Council Canada
21 grants totalling $3.7M
Industrial Research Assistance Program – Contributions to Organizations
1,000 grants totalling $227.7M