Recipient
ICE WORKS BATH CO. CORP.Department
National Research Council CanadaAmount
$75.0K
Province
ONType
Contribution
Agreement Number
172-2024-2025-Q4-1026923
Purpose
The cold immersion product market is growing quickly, as is the competitive landscape. Many outdoor wellness events and athlete-related activities are prime marketing opportunities for cold immersion and other wellness products (e.g., consumer sampling, sales engagements, brand exposure). Public events require the use of commercially compliant tubs to ensure the health and safety of each user. Currently, there are no commercially-compliant mobile tubs available on the market. We will be the first in Canada, possibly in North America. This prototype will be used a) to test the market; b) to provide grass roots sales and marketing opportunities for IWBC; and c) provide another revenue stream for the company.
ICE WORKS BATH CO. CORP. × National Research Council Canada
8 grants totalling $380.0K
Industrial Research Assistance Program – Contributions to Firms
1,000 grants totalling $112.4M
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